Jaiz Bank Unveils New Corporate Identity, Reaffirms Commitment to Ethical Banking
Jaiz Bank Plc, Nigeria’s premier non-interest bank, has officially unveiled a comprehensive new corporate identity, signaling a modernized vision while reinforcing its foundational ethical principles.
The unveiling ceremony, held at the bank’s corporate head office in Abuja, was presided over by the Managing Director/CEO, Dr. Haruna Musa, who addressed a gathering of customers, regulators, stakeholders, board members, and the press.
In his opening remarks, Dr. Musa described the event as “a defining milestone” in the bank’s nearly fourteen-year journey of pioneering non-interest (Islamic) banking in Nigeria. He emphasized that the rebranding was a strategic evolution, not merely a cosmetic change.
“This event goes beyond a ceremonial rebrand,” Dr. Musa stated. “It reflects our deliberate effort to refresh our identity, modernise our platforms, and reaffirm our commitment to ethical, inclusive, and customer-focused banking.”
The bank unveiled a dynamic new visual identity, retiring its familiar green and gold palette for a new scheme rich with symbolism:
Central to the new identity is an updated payoff line: “With You for Life.”Dr. Musa explained that this phrase encapsulates the bank’s renewed promise to be a lifelong partner to its customers, supporting them through every stage of their financial journey.
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Crucially, the CEO assured that while the outward expression is evolving, the bank’s core remains unshaken. “Our foundation remains unchanged: the values and Shariah-compliant principles that have always defined us,” he affirmed.
The announcement was bolstered by a recap of the bank’s recent string of international accolades, which Dr. Musa termed “affirmations of the trust our customers and stakeholders have placed in us.” These honours include:
* The Quality Choice Prize 2025 (for ethics and quality management)
* Most Promising Islamic Bank 2024 by the Global Islamic Finance Awards
* The Strongest Islamic Retail Bank in Nigeria 2024 by Cambridge IFA
* Dual recognition as Best Islamic Bank in West Africa (*International Investor Magazine*) and Best Islamic Bank in Nigeria 2024 (*Capital Finance International*)
* Ranked 12th among the Top 100 Strongest Islamic Banks Globally by The Asian Banker, ahead of major international institutions.
Concluding his address, Dr. Musa positioned the rebrand as a strategic move to meet evolving customer demands for transparency, fairness, and social impact.
“This rebrand is not just a cosmetic change. It is a bold statement of intent,” he declared. “It is about who we are, what we stand for, and the future we are building. As we step into this new era, we remain steadfast in our mission: to redefine ethical banking in Africa and beyond.”
The new corporate identity is expected to be rolled out across all the bank’s physical and digital touchpoints in the coming months.
Jaiz Bank Plc is Nigeria’s first and foremost non-interest bank, offering ethical, Shariah-compliant banking services to individuals and businesses. Listed on the Nigerian Exchange Limited , the bank continues to lead the expansion of ethical finance in Nigeria and across West Africa.